A Guaranteed Path To Fame?
Recording Artist itsPaulBrown builds his entire FREE EP's campaign around the question, "How many people need to know who a person is, for them to become famous"?
The numeric figure itself, has never been discussed as a topic. However, society views a 'Million' as a status that goes beyond 'Millionaire'. This can be seen when the same numeric milestone is reached outside of speaking within financial terms i.e. "My video reached a million views"!
By simplifying a common goal shared by recording artists all over the world to 'Becoming Famous' and utilizing the entire campaign of the 'Free EP' as a method of reaching such a milestone achievement. The most difficult aspect for anyone with the desire of becoming famous, would be the method executed. Is it truly possible to become famous without any luck and solely on a strategy?
The most fascinating part about the #OneYearOneMill campaign is the simplicity of the strategy and transparency that comes with allowing everyone to watch in live time (via instagram) for themselves. One Year to get One Mill (million) to download the FREE EP.